About

Hey, I'm Cam.

I'm the kind of person who can't help but build systems. Give me a messy process and I'll have it documented by lunch. Show me a disconnected tech stack and I'll have a plan to fix it by end of day. It's not a job — it's how my brain works.

I've spent 11 years in B2B sales and operations, working across SaaS, financial services, and digital advertising. Along the way, I kept noticing the same thing: growing companies don't fail because of bad people. They fail because of missing systems.

The Conviction

Why I Built This.

I applied for an internal role that would have let me train others on AI adoption. Didn't get it.

That rejection made one thing clear — the skills that weren't valued there were exactly what small businesses need out here.

The consultants who really understood small business all moved upmarket. Owner-operated shops in Utah got left with coaches who don't know your world, and big firms who don't return your calls.

So I started Neon Ridge Systems. Not as a side project. As the thing I should've been doing all along.

The Proof

Built Inside a Real Business.
Not a Case Study.

I've built AI systems inside a real, operating business — mine. Every system NRS deploys was tested live before it ever touched a client.

36x

Response rate lift on cold outreach (1% → 36%)

<5 min

Discovery call prep — down from 45 minutes

70%

Cut in proposal turnaround time

The Philosophy

How I Think About This Work.

"You can't automate a broken system."

If your process is messy, AI just makes the mess faster. I fix the system first — then let AI run it.

"Humans are the most inefficiently made machine."

AI doesn't sleep, doesn't get decision fatigue, doesn't quit. The job isn't to replace people — it's to free them from the work that drains them.

"Complexity is the ruin of simplicity."

Most businesses don't need more tools. They need fewer tools, used better. My job is to bridge that gap.

The Aesthetic

Why Neon?

Tron was the first movie that made me look at the world differently — it showed me that inside every system, there's a world of light, logic, and possibility.

That spark became an obsession with efficiency, systems, and building things that work. Neon Ridge Systems exists because of that mindset: see friction, remove it.

The 80s synth waves, Journey, Depeche Mode, Chicago — that sound defined my childhood. Birthdays at Nickelcade, surrounded by neon lights and arcade energy. That's where I learned to love systems that just work.

But here's what matters most: the 80s built things to last. No planned obsolescence. No shortcuts. That's the spirit behind the neon.

The neon glow, the circuit lines, the retro-futuristic aesthetic — it's not just design. It's a promise: I build things that last.

Background

The Resume, Briefly.

11 years in B2B sales & operations

Leadership program graduate

Led teams of 13+ professionals

Professional Sales — Weber State University

SaaS, financial services, digital advertising

Based in Utah